Challenges of space exploration have nothing on estimating
By David Williams Forget tractor beams, replicators and holodecks; the greatest human achievement “Star Trek” foreshadows is instantaneous estimating. Think about it: Mere minutes following an attack...
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How to avoid website ‘sticker shock’
By David Williams The most-asked question at an interactive agency isn’t “How do you make websites?” or “How long does it take?” It’s “How much does it cost?” And prospective clients don’t always like...
View ArticleQuick tips for saving money on agency services
By David Williams Let’s be honest: people don’t want to pay more than they have to for anything. When it comes to customized websites and other marketing communications projects, bumping up the price...
View ArticleWhat, exactly, is an account executive?
Some roles within a web design company and advertising agency are self-explanatory. A graphic designer is tasked with putting the pretty on all manner of projects, such as custom web design, logo...
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